6 Ways Social Media Boosts Your Local Search Rankings in Middle GA
Social media can be a powerful tool for small businesses in Middle Georgia to improve their local search rankings. In this blog post, we'll provide guidance on how to do that and reach more local customers!
Create a Social Media Strategy: To use social media effectively, you need a plan. Define your target audience, the platforms you'll use, and the types of content you'll post. This is where our internal research on customer social media use matters - because customers use social media different in Warner Robins than in Perry!
Optimize Your Profiles: Make sure your social media profiles are complete and accurate, with your business name, address, and phone number (NAP) consistent across all platforms. Use keywords and local hashtags in your profile and post descriptions. These are just the basics to make sure customers searching in Central Georgia can find you!
Post Consistently: Regularly posting on social media can improve your search rankings by showing Google that your business is active and engaged with customers. Aim to post at least once per week on each platform.
Engage with Your Audience: Respond promptly to comments and messages, and encourage customers to leave reviews on your online business listings.
Use Local Hashtags: Use hashtags that are specific to our local area to increase visibility to potential customers searching for businesses in your area. The competition for hashtags is lower in smaller towns - for example, depending on your location you could really benefit from localizing your hashtags to Byron, Bonaire, Kathleen, Centerville, Hawkinsville, Fort Valley or Hawkinsville!
Share Local News and Events: Sharing local news and events on your social media platforms can help establish your business as part of the community.
By following these social media strategies, you can boost your local search rankings and reach more customers in Houston County. If you need help getting started, Heart City Marketing can create a custom social media strategy for your business. Contact us today to learn more!
