The Most Important Part of Your Small Business Website is the Story

Your website is often the first impression customers have of your business, and it’s more important than ever for Middle Georgia small business owners to pay attention to.

Everyone knows what a turn of it is to land on an outdated or unprofessional website. However, great website design doesn’t have to be flashy - the words on the page are what really matter!

A website that makes your business money will be one that draws customers in with a compelling story and gives them a script to follow - but the customer has to be the main character of that story!

We see this costly mistake every day across every business sector in Warner Robins and Perry - so many small businesses focus their website around their own identity and journey rather than their customer’s. It’s natural for any business to want to explain who they are and tell their own story on their website - but if that’s the main focus then it will not be effective for sales!

A successful website should be designed to guide customers through their own story.

This means presenting your products or services in a way that addresses their needs and concerns, and clearly showing them how your business can help solve their problems. A visually appealing design can help with that, but only if it serves to tell the story and make it more vivid and memorable.

At Heart City Marketing, we want to see more small businesses in Houston County thrive and grow, and getting your website right is an easy and essential step. We can do more than build you a great looking website - we’ll help you tell the story that customers identify with, showing them clearly why they need your product and painting the powerful picture of satisfaction they’ll feel after doing business with you!

What story does your business website tell right now? Email or call us today for a free evaluation of your website to get started!